Building an equine assisted business is unique and has more moving parts than conventional business models in the personal and professional development space. Unlike conventional coaches, therapists and consultants - we have an entire team to consider while we grow AND we must market in a way that connects our uniqueness to the needs of the audience being targeted.
After training, there is a lot of excitement about the future and the possibilities. You set the vision and goals.
Then the endless list of things around building your business begin to populate a long list of "to do's."
- Business acumen
- Marketing
- Pricing and sales
- Strategy
- Technology
- Muck stalls...my own personal therapy.
It can be overwhelming and discouraging when you find yourself feeling overworked and underpaid.
Do you ever have thoughts like:
- My dream business is a long way off.
- I don't have the time / money / energy / horses/ help / space / just fill in the blank here.
- I don't like the money conversations to enroll clients.
- People don't understand what equine assisted learning / coaching / psychotherapy is.
These thoughts can cause you to avoid the most pertinent actions in building an equine assisted business.
The glue in it all is your confidence. Confidence is nothing more than simply trusting yourself to handle whatever happens. When confidence is lacking in any piece of your business, it impacts outcomes and results.
Marketing and sales is the most common piece in business that gets procrastinated because it requires you to put yourself out there in some way. This challenges confidence.
You will market your business only to the level that you are comfortable being seen.
If you would like a quick shot of confidence - remember that promoting your equine assisted business is really centered on the people you wish to serve and the horses. This leaves you as the narrator, not the star in the story of marketing.
Your marketing / talking points are about:
The people you wish to serve.
The situationally specific problems they want to solve.
How the horses can help them solve the problem they have.
We would love to help you put the puzzle pieces together and apply some glue so they hold. Check out the Soleful Spring Virtual Day Retreat. We are going to be talking about these very things.