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Here's What You Can Expect...
Confidently design a program that leaves your ideal clients wanting more.
Learn to connect and nurture the audience you serve so it continues to grow.
Breakthrough barriers keeping you stuck in cycles of frustration and lack.
Gain new confidence and knowledge in setting up emails and opt-in pages.
Trade in second guessing yourself and start connecting with clients.
Simplify gaining leads and communicating with potential clients.
Stop floundering and start flowing.
Are you ready to shift into flow?
Here's how it will all go down
Get Into Action!
Design your repeatable event that connects your clients to the horses
Find your authentic voice so you can genuinely speak to your audience!
Increase confidence and get excited about sharpening your marketing and messaging.
- Design a dynamic event that naturally leads to the larger scope of your work.
Refine your niche and clarify messaging
Get clear on who you are connecting with the horses.
- Define your niche (and it's not a demographic)
- Shift into an expansive mindset around your niche.
- Develop your master list of key words to spark creativity in your marketing efforts.
- Polish the Unique Brilliance that only your horses bring!
Master MailChimp Basics
MailChimp expert, Angi King will show you how ~ step-by-step!
- Create and configure your Mailchimp account
- Build an email list (and add people to it)
- Design and produce your own stunning emails with pictures, call to action buttons, and more
- Connect with your audience by branding your email with a logo, colors and social media links
- Don't have mailchimp? No problem - we can help!
Opt-In Page Basics
Set up inviting opt-in pages
- Learn the components to develop a successful Opt-in page
- Create and customize your opt-in page
- Save time by automatically adding registered participants into your email list
- Streamline to a "one-click" experience.
Copy Writing Guidance!
Horses bring more value to personal and professional development than conventional methods.
- Learn how to write email and opt-in page copy that authentically connects with your ideal client.
- Communicate the features and benefits of your offer in a way that motivates and inspires future clients to engage with your offer and enroll.
- Receive one-on-one support from a marketing professional and coach with more than 20 years of experience in communications.
Let The Horses Do Their Work
Gain confidence as you build your marketing prowess.
Goodies & Bonuses
Title Template - for ease of getting your kickin' title.
- Closed Facebook Group for coaching and accountability.
- Opt-in page "must haves" checklist.
- 5-step checklist to branding your email marketing.
- Template for writing compelling emails.
- And MORE!
Soleful Marketing Online Training
$397
Soleful Messaging and Niching
$147.00This class takes focus on the DNA of your ideal client and developing messaging for all marketing to attract them. Four week online training to build your equine assisted business.Quantity
Business Breakthrough Strategy Session
$37.00Private 75 minute deep dive into your programming, get your questions answered and line out the next best steps for you and your business.QuantityWe look forward to working with you!
Meet The Team
Lora Newman, M.S., LPC
Lora, founder of HorseBusinessWhisperer.com, and her team are dedicated to supporting Equine Assisted professionals in growing and scaling their heart-centered businesses.
She is an author, speaker and the CEO/ Founder of Zero2Sixty Performance Coaching, llc, a national company assisting highly motivated professionals.
She is an ally, mentor, counselor and confidante. She is fearless, nurturing, unabashedly truthful and wise. Her clients love her for her willingness to immerse herself in their business and identify problems or opportunities they may have missed. Many coaches only bring business systems to the table for their clients. Lora transcends systems.
M.S., Counseling, B.S., Psychology, A.S. Veterinary TechnologyCoach U Graduate, US Army Veteran, Eagala Advanced and Corporate Certified, E3A Advanced Certified
Angi King, GDip IT , BBus
Angi King helps heart centered business owners lose the stress, frustration and overwhelm of technology to get their businesses online.
Angi has spent 30+years teaching thousands of people from all walks of life how to easily use computers. Her clients think of her as their very own “Tech Angel”. She gently guides and empowers her clients to create foundational business systems that help them attract their ideal clients so they can easily share their message with the world! Angi lives in her ocean side dream home in Northern New South Wales, Australia with her husband, pet rabbit, fish, birds and organic vegetable gardens.
She is a certified coach in the training of Louise Hay.
Nicole Schanen, E3A Certified, CTA Certified
Nicole Schanen brings over 20 years of professional marketing and communications experience in both the public and private sectors to her work for E3A. Nicole spent the first 10 years of her communications career doing public affairs work in the telecommunications sector, honing her skills working with corporate executives, lobbyists, lawmakers and community leaders.
Eleven years ago, Nicole transitioned to the public sector and higher education, where she currently serves as the Shared Marketing Manager and Marketing and Communications Lead for the School of Public Health and the School of Education at the University of Wisconsin-Milwaukee.
Nicole recently completed the E3A Level 1 Certification and is excited to share the peace, clarity and wisdom that horses can provide. She believes strongly that horses have much to teach humans about how to show up better for ourselves and each other.
